10 20 30 10 18 28 CONTENTS January/February 2026 | Vol. 52, No. 1 IN EVERY ISSUE 4 6 8 Straight Talk! President’s Message ISSA In Action! 38 The ROI Playbook for Sensitive Populations Replace fragrance with science, align wages with skills, and track outcomes that matter. FEATURES 10 Cleaning for Performance Making safer choices will help everyone win. 41 Designing for Cleanability Why architects and cleaning professionals need each other long before opening day. 46 Member Spotlight Hospeco Brands Group: A company that wrote the playbook on distribution. 14 Sustainability Takes Center Stage A celebration of progress, purpose, and momentum. 18 AI at Work A special ISSA Today edition: Rethinking what’s possible. Page 19: The Inevitable Advantage Page 22: AI Skepticism Page 24: Proposals: From AI Draft to Human Win Page 28: Human vs. Machine AD INDEX Advertiser Page R.J. Schinner Co. Inc. .............Inside Front Cover Spartan Chemical Co. Inc. ......... Outside Back Cover U.S. Battery Mfg. Co. .............Inside Back Cover 32 Inside ISSA Show North America 2025 Innovation, inclusion, and leadership converge to shape the next era of cleaning and facility solutions. VISIT US ONLINE ISSA.com LIKE US ON FACEBOOK @issaworldwide FOLLOW US ON TWITTER @ISSAworldwide INSTAGRAM @issaworldwide LINKEDIN issaworldwide EMAIL THE EDITOR jeffcross@issa.com ISSA Today is published six times per year by ISSA ® , 10275 W. Higgins Road, Suite 280, Rosemont, IL 60018, USA. 800-225-4772 (North America) or 847-982-0800; digital edition, issa.com/magazine. ISSA ® is a registered trademark of ISSA. All images within this publication are credited to Getty Images unless otherwise noted. 2 ISSA Today | January/February 2026